Being relevant on the internet means being searchable for keywords associated with your store's theme and then coming up in those search results. Being relevant requires more than just submitting your site to Google to be indexed. A relevant site is focused and on-topic. A relevant site has useful information about your subject matter that goes well beyond product recommendations and links. A relevant site is interesting and attractive, and a site that has these qualities will naturally attract visitors. In the game of search, success is concentrated in the hands of only a few sites that will garner the abundance of traffic for particular terms. To the victor go the spoils.
I'm going to throw out an overused euphemism and just say "let's cut to the chase." You need to start creating content around your online store's theme that people will crave. Eventually, over time, if you are successful, this content will snowball and evolve into an interesting network or web of information (such as the internet was originally designed for) that will attract visitors and generate traffic for your store.
For example. If you were the Hot Sauce Collector, you might write an article called What Is The Hottest Hot Sauce In The World? That's something that people want to know!
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