Coffee Is For Closers

Blake [Alec Baldwin]: PUT THAT COFFEE DOWN! Coffee is for closers.

This is arguably the most memorable line from the critically acclaimed yet broadly underappreciated film, Glengarry Glen Ross. Allow me to quote IMDB user Adam Malik in order to create some context:

Glengarry Glen Ross contains the greatest performance ever caught on film. Baldwin's role is about six minutes long and you wish it lasted for an hour. He plays Blake, a job motivator who is asked to motivate the rest of the cast to encourage them to sell real-estate, and his motivations and handling of the dialogue just rip the screen apart cause it's just too small for him. The rest of the cast is great and David Mamet writes one of his smartest scripts, but besides how great the cast is Alec Baldwin's performance just blows them all away.

If you want to be successful starting an online store, you should strongly consider watching this movie and paying very close attention to the above mentioned scene. The first important take away from this film is that Coffee is For Closers. In other words, profits are for the people that close the deal. This means that somehow, some way, we need to find a way to get folks to purchase products from our online store. In other words, Get Your Sh*t Together. Get a jacket. Get your website cleaned up so that it looks professional. If your website looks amateur hour, guess what, your sales will follow suit. Having a clean, professional looking website is very important.

The second point is that we want happy customers because happy customers are referenceable and come back for more. In Glengarry Glenn Ross, salesmen have to overcome far more adversity than we do in online sales. They have to convince people to buy things that customers don't really want. We, on the other hand, have the opportunity to give people a great experience by providing products that people crave. By providing valuable information about things that people care about we do a good service for the community and all of its stakeholders. So, rejoice in the fact that you're not a real estate salesperson and take advantage of the unique opportunity in front you to create something that people want.

Here's a link to buy the movie GlenGarry Glen Ross from Barnes & Noble.

Here's a link to start a free a Zlio Store.

And here's a link to our original article, How To Start An Online Store.